Build. Win.
And everything in between
I lead brands that punch above their weight, and build the teams that make them win. 15+ years across strategy, creative and communications, agency side and in-house.
I lead Brand & Communications at Hily Dating App
Bringing fun and authenticity to dating for 44M+ users worldwide, and counting. I led Hily’s rebrand and built the brand function from scratch: brand marketing, creative, PR, partnerships, branded content, socials, organic growth and measurement.
1 —> 13 Team
✳︎
+16pp Awareness
✳︎
5 —> 210 Tier-1 Mentions
✳︎
1 —> 13 Team ✳︎ +16pp Awareness ✳︎ 5 —> 210 Tier-1 Mentions ✳︎
Selected clients
My leadership philosophy
Sharing & Collaboration
Great projects are a team sport, built on brains, not just hands. I bring in the right people, give them a clear vision, and let them own the results.
Clarity is bravery
A good strategy makes things clear. Great brands are simple, too. What you are, what you stand for, and what you do should never be vague. Be bold. Be clear.
Human-centric approach
I believe in the power of human-centric marketing. I start with what people need and how a product can improve their lives, and only then use tech and AI to amplify it.
Recognition
AdAge Mid-Size Brand Leader, 2026
Speaker, Advertising Week New York, 2026
Speaker, AdAge Business of Brands, 2026
Red Dot Award, 2025
ADC*E Jury, 2022
Author of People Buy From People, a book on building human brands (2025, published in Ukraine)
Things that make me — me
A non-linear growth
Coder at 15. Web designer at 18. Then project manager, creative lead, award-winning copywriter, and brand strategist, before joining Hily as a Head of Brand & Comms. Curious what’s next.
Science and humanities
A BSc in Computer Science and a Master’s in Creative Writing. I bring the best of both worlds to my work.
Multiculturalism
I’ve lived in 5 countries, visited 18, and speak three languages, with a fourth on the way. It taught me that no cultural norm is universal.
Learning, dreaming, and running
As a child, I dreamed of knowing everything in the world. I’m still far from it, but I enjoy the journey. My best ideas usually show up on the Chicago lakefront, somewhere around mile 6.
Proud to be Ukrainian 🇺🇦
Born and raised in Ukraine, I stand with my country in its fight against Russia’s war of aggression. I don’t work with Russian businesses or those that fund the aggressor state. Learn how you can help.
Staying unfinished
A brand is never a finished story. It is not a slide deck. Not a slogan. Not a logo. Not even excellent brand health metrics. It is a living thing in a changing world, and it has to move to stay relevant. I design that movement and make it happen. That’s how I see my work.
I’m not a finished story either. Change is the one constant in life, so I keep moving: to explore deeper, see broader, and experience life to the fullest. I aim to stay connected to change. For this, I am staying unfinished.