Build. Win.
And everything in between
I lead brands that punch above their weight, and build the teams that make them win. 15+ years across strategy, creative and communications, agency side and in-house.
I lead Brand & Communications at Hily Dating App
Bringing fun and authenticity to dating for 44M+ users worldwide, and counting. I led Hily’s rebrand and built the brand function from scratch: brand marketing, creative, PR, partnerships, branded content, socials, organic growth and measurement.
1 —> 13 Team
✳︎
+16pp Awareness
✳︎
5 —> 210 Tier-1 Mentions
✳︎
1 —> 13 Team ✳︎ +16pp Awareness ✳︎ 5 —> 210 Tier-1 Mentions ✳︎
Selected clients
My leadership philosophy
Basic Sharing & Collaboration
Great projects are a team sport, built on brains, not just hands. I bring in the right people, give them a clear vision, and let them own the results.
Intermediate Clarity is bravery
A good strategy makes things clear. Great brands are simple, too. What you are, what you stand for, and what you do should never be vague. Be bold. Be clear.
Advanced Human-centric approach
I believe in the power of human-centric marketing. I start with what people need and how a product can improve their lives, and only then use tech and AI to amplify it.
Recognition
AdAge Mid-Size Brand Leader, 2026
Speaker, Advertising Week New York, 2026
Speaker, AdAge Business of Brands, 2026
Red Dot Award, 2025
ADC*E Jury, 2022
Author of People Buy From People, a book on building human brands (2025, UA)
Things that make me — me
A non-linear growth
Coder at 15. Web designer at 18. Then project manager, creative lead, award-winning copywriter, and brand strategist, before joining Hily as Head of Brand & Comms. Curious what’s next.
Science and humanities
A BSc in Computer Science and a Master’s in Creative Writing. I bring the best of both worlds to my work.
Multiculturalism
I’ve lived in 5 countries, visited 18, and speak three languages, with a fourth on the way. It taught me that no cultural norm is universal.
Learning, dreaming, and running
As a child, I dreamed of knowing everything in the world. I’m still far from it, but I enjoy the journey. My best ideas usually show up on the Chicago lakefront, somewhere around mile 6.
Proud to be Ukrainian 🇺🇦
Born and raised in Ukraine, I stand with my country in its fight against Russia’s war of aggression. I don’t work with Russian businesses or those that fund the aggressor state. Learn how you can help.
Staying unfinished
A brand is never a finished story. It is not a slide deck. Not a slogan. Not a logo. Not even excellent brand health metrics. It is a living thing in a changing world, and it has to move to stay relevant. I design that movement and make it happen. That’s how I see my work.
I’m not a finished story either. Change is the one constant in life, so I keep moving: to explore deeper, see broader, and experience life to the fullest. I aim to stay connected to change. For this, I am staying unfinished.