Chicago-based brand strategist, storyteller, lecturer and author
My favorite classical plot is the one of David and Goliath. I like to serve the Davids of this world. This is why I often put my experience and knowledge into helping startups and brave businesses that challenge the market status quo.
My new book, "People buy from people" is finally available in Ukrainian 🇺🇦
Currently, I am leading Brand & Comms at Hily Dating App
Bringing fun and authenticity to dating, enhancing the experience for over 35M users in the US and around the world.
My working process philosophy
Basic Sharing & Collaboration
Great projects are a team sport—built on brains, not just hands. Success comes from having the right people, inspiring them with a clear vision, and empowering them to take ownership and drive results.
Intermediate Clarity is bravery
A good strategy makes things clear. Great brands are simple and clear, too. What you are, what you stand for, and what you do—do not have to be vague. Never shy to be bold and clear.
Advanced Human-centric approach
The cornerstone of my approach is what people need, what they want, and how products or services can improve their lives. I believe in the power of human-centric marketing and rely on the frameworks that put human interests at the center.
There is always a human story behind any role
Non-linear career ambassador
The first money earned at 15 as a coder. At 18, I got my first real job as a web designer. Soon, became a project manager. In 2009, I swapped web design studios for ad agencies. Managed a creative dept, got most of my awards as a copywriter, then switched to brand strategy, and finally joined Hily app as the Head of the Brand & Comms. Curious about what’s coming next.
Between Sciences and Humanities
My BSc is in Computer Science. My Master's is in Creative, Digital, and Professional Writing. I love balancing this interdisciplinarity, applying the best both worlds can provide in my work.
Multiculturalism enthusiast
I am aware of the conditionality of cultural norms living in 5 countries, visiting 18, and speaking three languages while learning the fourth. My multicultural experience helps me not to turn blind to the cultural diversity existing in most of the markets.
Avid learner and avid dreamer
When I was a child, I often lay awake imagining what it would be like to know everything in the world. I still dream of that. After meeting many fascinating people, I know I’m far from knowing it all—but oh, how I enjoy the journey.
Proud to be Ukrainian 🇺🇦
Born and raised in Ukraine, I fully support my country in its existential fight against the Russian war of aggression. This is why I don’t cooperate with Russian businesses or those that fund the aggressor state by paying taxes there. Please learn how you can help.
Staying unfinished
A brand is never a finished story. It is not a slide deck. Not a slogan. Not a logo. Not the excellent brand health metrics. It is a living entity existing in a changing world. It needs to move to stay relevant. I architect this movement and make it happen. This is the way I see my work.
I am not a finished story, too. Conscious of change as the central principle of existence, I move constantly to explore deeper, see broader, and witness life to its fullest. I aim to stay connected with the change. For this, I am staying unfinished.