I build brands and unwrap their voices

Since 2009, never have been bored with that.

  • In process: IT-developers with empathy

    We came a long way from the value proposition hypothesis to website content and comms messages. Soon, it'll be ready!

  • Too tech to sound human

    Learn how NetBeez, a specialized network monitoring platform, got its human voice.

  • From beauty to beautiful

    In this rebranding, I revised the target segment, dug some new insights, and redefined the beauty philosophy for a beauty studio chain.

  • Learn to enjoy

    Hey, you high-achiever, did you know that there are some people who actually enjoy life? Learn how the segment's revision helped successfully rebrand a soft drink.

  • Complexity is fun

    Discover how Wood Trick, a popular brand of mechanical models and kits, got its new brand positioning and comms strategy.

  • Created in 2020, no longer actual since 2022

    In 2020, I developed a communication for the Ukrainian art platform Izolyatsia. The Russian war of aggression made this project no longer actual. Learn more about Izolyatsia story and how you can help.

Find a human behind numbers.

Build business behind creativity.

From FMCG and Beverages to B2B tech, SaaS and startups.

  • A concise product tailored for startups. Includes what you need right now—basic brand fundamentals and your website or app content. Quick, so you can move forward and test.

  • If you address the wrong problem—you get the false results. This is why you may need a deep dive into your current situation to uncover your business's real problem. I mix empathetic, traditional, and AI methods in my research.

  • You may need to build or reimagine your brand at any stage of your business' life cycle. This may be a quick jump for your startup's MVP or cautious surgical work to save all that matters and change the rest for your legacy brand. In both cases, I am here to help.

  • Let's develop the roadmap for effective communications with your brand's target audiences. With it, you can move straight into comms development and execution.

  • I collaborate with ad agencies, design studios, and marketing consultancies. So don't be shy, let's say “hi” to each other.

Life is about sharing

Part of my social effort is regularly donating my services to small businesses that need quality marketing, brand or comms guidance. If you need this type of consultation, don’t hesitate to contact me.

I invite you to join this movement, too. Make a practice of sharing the knowledge you have with those in need of them. Together, we can help make the market brighter and more diverse.

Be up for the awesome